What if every dollar you spent on ads was on people that are ready to buy your product?
Have you tried to market your store to see none, or little results?
Advertising on billboards, on race cars, in the newspaper, boosting Facebook posts… but nothing converts, or converts enough to make your ad spend well worth it.
So what can you do?
Give it all up?
Where are the people that want to buy?
You did the market research, you know they are out there, so how do you reach them?
How do you find people that are ready to pull the trigger?
Think about it, when you're driving down the road and you see a billboard advertising paddle boards next exit, do you hurriedly get in the exit lane to go buy that paddle board? No. You’re just trying to get from point A to B.
So what are the steps you take when you are actually ready to order said paddle board? You get online. You Google it.
Enter Google Ads.